Paraverse
Led product development for a blockchain mobile app bridging physical and digital worlds through NFT-based redemption experiences.
Overview
Paraverse is a blockchain-based mobile application built on Polygon that creates a gateway between physical and digital worlds. The platform enables brands and influencers to connect consumers with both digital and physical offerings through NFT ownership, allowing everyday people to access NFTs that can be redeemed for in-store or on-site value.
The Challenge
The NFT and blockchain space had a massive barrier to entry for mainstream users. Most people lacked crypto knowledge, found wallet setup intimidating, and didn't understand how NFTs could provide real-world value. Brands wanted to leverage NFT technology but needed a solution that wouldn't alienate their existing customer base.
The Solution
I led the entire product development from conception to launch, focusing on removing friction at every step. The core innovation was a one-click wallet setup that eliminated the need for any NFT or blockchain knowledge. I designed an external wallet verification process allowing existing NFT projects to attach physical value redemption to their offerings. The product strategy centered on making Web3 technology invisible to users while delivering tangible real-world benefits.
Results & Impact
- Led full product lifecycle from conception to launch
- Designed one-click wallet setup eliminating blockchain complexity
- Created external wallet verification for existing NFT projects
- Built bridge between digital NFT ownership and physical redemption